I have had an Apple TV box for a few years now, and I am a Gen X man. We use it on the TV we have in the master bedroom rather than the main TV. In part this is because out main TV is a Smart TV, so we can access Netflix and Pandora through it directly. The other issue is that we have not cut the cord on cable, so I find we still mainly watch cable as opposed to streaming content. I like the Apple TV, even though I don’t use all of the options. Being able to connect the phone and show its screen on the TV can be useful.
This article on CNBC says that I am not alone. Apparently 90% of Apple TV buyers are men and most are between 35 and 44.
There was also an article on fivethirtyeight about the planned new Star Trek series on CBS. It contains demographic information on Star Trek Fans. Looks like between 40 and 50% of Gen Xers consider themselves Star Trek Fans. To them I say, “Live Long and Prosper”!
The other thing of (foot) note is that according to fivethirtyeight, CBS plans to debut the new Star Trek series on TV and then move it to digital distribution. I guess I and other Gen X fans of Star Trek will need those Apple TV units we bought!